What Is Pre-Ordering a Vehicle?
Pre-ordering a vehicle means ordering a vehicle online rather than choosing a vehicle in a dealership’s lot. This allows the customers to reserve the exact make and model they want, right down to the trim. Next, we order the vehicle from the manufacturer, which is built according to your specifications. Finally, your new Cadillac is delivered to the dealership.
This process allows you to essentially build a Cadillac—selecting only the features and trim that suit you.
How Has COVID-19 Changed the Automotive Marketplace?
We all know that the global pandemic has changed how we live—and how we shop for cars is no exception.
Consumers are getting more comfortable with the idea of working from home and shopping online, pre-selecting and customizing exactly which products we consume. As a result, how we used to do things is no longer quite as appealing.
For decades, buyers would visit a local dealership, examine the rows of cars with the help of a salesperson, and perhaps test-drive a couple of models before making a decision based on what was available and driving their new vehicle home. Now we want to be able to customize cars—the same way we customize everything else—and to be able to do it from the comfort of our own homes.
The advantages of pre-ordering vehicles are now becoming more and more apparent. Not only has COVID-19 changed our approach to shopping, but it has also affected the market in much more concrete ways in the form of parts shortages, shutdowns, and the global microchip shortage, which has led to widespread inventory issues.
Due to the shortages, many shoppers have had to wait weeks or months for their chosen vehicle. There are fewer reasons to pick out a car from what is in stock at the dealership when we can just order exactly what we want online while waiting a similar amount of time.
Adapting to the New Normal
The market isn’t going to return to pre-COVID levels anytime soon, but dealerships are adapting to the consumer’s needs, who are beginning to shop for cars again.
At Courtesy Cadillac, we understand that the marketplace has shifted and so have raced to adapt, offering support to our customers who are now buying cars online.
We understand the appeal of being able to build your own Cadillac, and it seems consumers do, too. A recent study has revealed that over 40% of consumers intend to pre-order their next car, which is generally seen as the best way to buy online.
Check Out Our New and Used Inventory in Courtesy Cadillac – Click Here
The Benefits of Buying a Car Online vs. Dealership
Affordability
People often assume a built-to-order vehicle will be more expensive than dealer stock. However, pre-ordered vehicles cost no more than vehicles on the lot and, in some cases, may cost you less.
Customizable cars
When you purchase from a dealer, you often have to compromise, which is more true than ever as inventory shortages mean fewer cars are on the lots. However, pre-ordering means you don’t have to settle for costly bells and whistles you don’t want or a color that makes you cringe.
Why Pre-Order from Courtesy Cadillac?
Customer Service
At Courtesy Cadillac, we always strive to put the customer first. Though pre-ordering online might appear to reduce the importance of having a solid relationship with a dealership, we disagree. Though we might not be out on the lot with you, our well-informed staff can advise you on the right vehicle for your needs and get you started building your own Cadillac. Contact us today to discuss the pre-order process with our knowledgeable staff.
The Latest Models
If you’re interested in pre-ordering a LYRIQ, Cadillac’s first foray into the electric vehicle market, then we can help. The 2023 Cadillac LYRIQ SUV is a sleek and agile EV option. Pre-ordering will get you closer to owning one when it becomes available in late 2022.
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